Bauer Reduces Local Content

Bauer is to scrap local weekend programmes across the ‘Hits Radio’ network of stations in England and Scotland. Separate programmes will be programmes are to be aired across the local stations in England plus Hits Radio, with a the Scottish stations having their own show.

Meanwhile the number of breakfast shows on Free Radio are to be reduced, with Birmingham, Shropshire and the Black Country sharing a show, while Coventry, Warkwickshire, and Hereford and Worcester will share a show. A single drivetime show is also to be introduced for the whole Free Radio network in the West Midlands.

Hits Radio is also due to get a new breakfast show, although the new line up is yet to be announced.

These changes do not apply to any of the UKRD, Wireless, Lincs FM Group, or Celador stations that Bauer recently acquired.

Update: Radio City, based in Liverpool, is to retain its current local shows on Saturday and Sunday.

Absolute Radio to Further Reduce Analogue Coverage

Absolute Radio will cease broadcasting on 105.2 FM in the West Midlands. Ofcom have approved a proposal from Bauer Media to switch the license to broadcasting a ‘greatest hits’ format station, the identity of which is yet to be revealed. This follows a significant cut back in Absolute Radio’s MW (AM) national service.

Meanwhile, Free Radio 80s is cease broadcasting on MW across the West Midlands, with the frequencies being used for Absolute Classic Rock instead.